The top action sports performances of the year will be honored at the inaugural Arby’s® Action Sports Awards presented by FUEL TV, airing nationally on FOX, Sunday, December 10. The ceremony will bring together the biggest names in skateboarding, snowboarding, surfing, BMX, freestyle motocross and more along with dozens of celebrities from across the entertainment spectrum for one star-studded, high-flying show!
FMX star Travis Pastrana received four nominations following his double backflip performance at this summer’s X Games. Jamie Bestwick, one of the top BMX vert riders in the world, also received four nominations. Shaun White is up for three awards coming off his Olympic Gold Medal and Winter X Games Gold Medal snowboard runs. Lindsey Jacobellis contends for Female Snowboarder of the Year with fellow Olympians Hannah Teter and Gretchen Bleiler. The competition continues out of the water for surfers Andy and Bruce Irons, Kelly Slater, Rob Machado, Sofia Mulanovich, Rochelle Ballard and Chelsea Georgeson, among other top pros.
“Being nominated for one award would be special, but four awards is truly unbelievable,” said Pastrana. “I’ve had just an amazing year and to be recognized by the industry is an honor.”
Winners will be determined by the combination of fan balloting and a panel of expert judges, then announced during taped ceremonies on November 30. FOX will air the show nationally on December 10, at 2:30 PM ET/PT or 4:30 PM ET/PT either preceding or following local NFL coverage that afternoon (check local listings). FUEL TV, the only 24/7 network dedicated to the lifestyle of action sports, is hosting online voting
now for fans and viewers at
www.fuel.tv.
"FOX Sports is happy to be working in conjunction with our brethren at FUEL to bring the Arby's Action Sports Awards to the entire country," said FOX Sports President Ed Goren. "Action sports are growing in popularity every year, and this show highlights the best of the best."
The Arby’s Action Sports Awards is produced by Future Mainstream Productions and the award-winning team of Bob Bain and Mike Burg, veterans of such events as the "Nickelodeon Kid’s Choice Awards" and the "Teen Choice Awards." FUEL TV is supporting the event with its signature red carpet series "Blue Carpet Special," a special preview show premiering November 6, and will re-telecast the Arby’s Action Sports Awards throughout December.
"The growth and popularity of action sports is at an all-time high and it is time to honor such amazing feats as Shaun White’s Olympic Gold Medal and Travis Pastrana’s double backflip at the X Games," said Bain. "Not only do children aspire to be the next Pastrana or White, but the music and entertainment industries have a true affinity for these sports, so we look forward to putting together a memorable event for viewers."
Arby’s has signed on to be the presenting sponsor and other major sponsors include Jeep®, Activision and Nike. "Through this event, we’ve been able to create an unprecedented integrated marketing platform to reach the highly sought-after male 14-34 demo in the fourth quarter," said Burg. "For a creative and aggressive marketer, the opportunities to work with the show are endless"
"This was a fantastic opportunity for us to partner with a brand new awards program that recognizes young athletes for extraordinary talents," said Debra Mager, Senior Vice President of National Advertising, Arby’s Restaurant Group, Inc. "These kids take risks and excel at being different, which is something we at Arby’s have always prided ourselves on."
A panel of industry experts nominated the top athletes in 20 different categories. Many of the awards are sport and gender specific such as Skateboarder of the Year (male and female) and FMX Rider of the Year. Achievements that transcend the genre have been nominated in categories such as Rider of the Year, Huevos Grande and Performance of the Year.
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